O bag is synonymous with innovation, versatility, color, playfulness, and essentiality.
The O bag brand was born spontaneously after the success of the eponymous personalizable handbag fashioned from EVA rubber; an iconic accessory made from an innovative material that brings with it all the advantageous characteristics of high-tech plastics to create a unique object. Today, the brand is a market leader thanks to its customisability, use of avant-garde materials and array of quirky products ranging from handbags to watches, sunglasses to bracelets and most recently flatform shoes. All products are created with an intention for them to be personalized with interchangeable accessories which will always offer new and diverse combinations.
O bag is a brand geared towards design but with an approach indicative of accessible fashion for a wide, multi-generational audience which recognizes in it the chance the better express themselves through their fashion choices.